The Power of a Brand Name
Being married to She Who Must Be Obeyed, who is of the Chinese persuasion, I have a good understanding of the entrepreneurial bent of the Chinese. So this morning's story in the LA Times about condoms seemed to hit the mark---no pun intended. It appears that an enterprising condom maker in Beijing is naming his two new products "Clinton" and "Lewinsky":
"We chose the name because we think Clinton is a symbol of success and a man of responsibility. And Lewinsky is a woman who dares to love and dares to hate," said Liu Wenhua, the company's general manager. "We haven't told Clinton about this yet, but maybe you could help us find him," Liu added. "We'd like to tell him how respected he is in China, so we can boost his confidence and help his career." Somehow the rationale seems tongue in cheek, but at least this company has gotten world press on their "new" product. And it may be more appropriate than the names the company had originally thought about: "First Night....18 Years Old....I Miss You."
Ah, the power of a brand name!
BTW, I have moved my primary blog to marketingbytesman....Be sure to syndicate that blog. See you there. Alain