Thursday, September 22, 2005

The Power of a Brand Name

Being married to She Who Must Be Obeyed, who is of the Chinese persuasion, I have a good understanding of the entrepreneurial bent of the Chinese. So this morning's story in the LA Times about condoms seemed to hit the mark---no pun intended. It appears that an enterprising condom maker in Beijing is naming his two new products "Clinton" and "Lewinsky":

"We chose the name because we think Clinton is a symbol of success and a man of responsibility. And Lewinsky is a woman who dares to love and dares to hate," said Liu Wenhua, the company's general manager. "We haven't told Clinton about this yet, but maybe you could help us find him," Liu added. "We'd like to tell him how respected he is in China, so we can boost his confidence and help his career." Somehow the rationale seems tongue in cheek, but at least this company has gotten world press on their "new" product. And it may be more appropriate than the names the company had originally thought about: "First Night....18 Years Old....I Miss You."

Ah, the power of a brand name!

BTW, I have moved my primary blog to marketingbytesman....Be sure to syndicate that blog. See you there. Alain

Wednesday, September 21, 2005

Magazine Overload

In the last three days I've received some unique magazines that tell me that everyone is taking marketing quite seriously. The one from Faith Community Church out of Covina, CA is a slick called "Balanced Life" and is targeted to build membership at the church's Lake Elsinore branch. The church has over 10,000 members in SoCal and is adhering to the best in marketing from its website to magazine, PR, etc. In a marketing-driven world this makes sense. Marketing is indeed everything and even ministers are marketers.

Magazine #2 is CALSOUTH, a soccer magazine sent to my marketingbytesman jr., who's only 8...and obviously meant for the parents. Lots of info about soccer happenings as well as the usual ads for shoes, etc. What started out as a sports outlet for MBM jr. is quickly becoming a marketing platform with solicitations for soccer camps and instructions, etc. So it goes. We are indeed a marketing nation.

Not to be outdone, the U.S. Postal Service is also serving up its own magazine called Deliver. It's about marketing and, of course, case studies of how you can use the USPS to "deliver" the business. It's actually a good piece, somewhat basic but still of interest. Also back issues are available online.

NOTE: I MOVED TO MARKETINGBYTESMAN SEVERAL MONTHS AGO. PLEASE SYNDICATE THAT SITE ALTHOUGH I WILL ALSO REPLICATE THAT POST HERE. THANKS. ALAIN