Blog Is The #1 Word
BOSTON, Massachusetts (Reuters) -- A four-letter term that came to symbolize the difference between old and new media during this year's presidential campaign tops U.S. dictionary publisher Merriam-Webster's list of the 10 words of the year. Read all about it. Enjoy!
An Incurable Marketer Views The World
Tuesday, November 30, 2004
Blog Is The #1 Word
If you haven't yet done so, build a community for yourself and your business. You'll reap far more rewards than just money, you'll build a sense of self that will propel you to your highest goals.
The Secret of Success
Mrs. marketingdriven.com is a the quintessential sales person. Always on her game, always thinking about the client and how to best help them realize their goals through her products. In discussing this with several friends last weekend, one successful person said people are always asking him the secret of his success in sales. He is a martial arts expert and very focused. He laughed because he always tells people it's something that is inside you: respect for each person you meet.
Mrs. marketingdriven.com (Also known as She Who Must Be Obeyed) agrees. It's amazing, she tells me, how many sales persons in her office don't recognize that simple truism. I bring this up because in this blog I've talked about a lot of marketing issues and challenges, and the conclusion I have from my experiences is that marketing should be about respect for all. It's not the intrusive crap we get online or the seemingly gazillion mailings from Capital One, it's about extending a helping hand to someone needing to solve a problem. In healthcare, where I mostly work, it's sad that this is not necessarily the case. So going back to the issues of marketing, it's always operational, it's often beyond the marketer's control, and what doesn't change is that it's always about caring and respecting people.
I'm off my soap box. Thanks for dropping by.
Monday, November 29, 2004
Thanks, Patrick. It meant a lot.
Sunday, November 28, 2004
I Have Not Dropped Off The Face of the Earth
So, yes, I have been remiss in blogging and, no, I am not giving up. Once I get these things arranged I will be back and will let everyone know. Please don't give up on me. Peace. Alain
Friday, November 19, 2004
The Price of Counsel
Thursday, November 18, 2004
Tuesday, November 16, 2004
- Men are 15 % more likely than women to say they're sorry to a spouse or significant other
- Men are "particularly adept at begging forgiveness for such slights as leaving dirty socks on the floor (30% of men vs. 16% of women)
- An not replacing the toilet paper roll (A heinous crime to say the least), men are 24% more likely to say "sorry" vs. 18% for women
- So what does this study say to us from a marketing trend? That you can do a study on just about anything and you'll get press which gives you credibility and, of course, free editorial space.
No, I don't have one unless you consider what I write here an extended one. But just wanted to comment on the increasing rise of these in terms of PROFOUND STATEMENTS OF INCREDIBLE IMPORTANCE! Aren't you just getting a little tired of all these, especially the ones on branding and the advertising gobblygook that spews forth? I read these things and many business books and while I relate to much of it, how much of it is really relevant to the clients you work with? So we go to workshops and presentations given by the latest "Thought Leader" and we nod our heads and buy the books and CDs and go back to our old ways because they don't have context to what we do, how our business works, how the industry is. That's not to mean that you can't learn from this stuff, it's just that it's out of synch with the real world I deal with. And how a business works is really dependent on how the people in the business work. It's all about relationships and a willingness to change our minds about the assumptions we all bring to the work world. Marketing is as much about how an organization is stitched together, e.g. culture as it is about branding profoundness that come from the mountaintop and mean nothing to those who hear it way down in the valley. If it doesn't fit, you must acquit.
As my good friend Jim says, "That's my story and I'm sticking to it."
Thursday, November 11, 2004
Tuesday, November 09, 2004
I am not up to writing much these days, very tired from all the traveling and my honey-do list. Back soon once my spirits pick up. Thanks for your patience. Alain