Thursday, September 22, 2005

The Power of a Brand Name

Being married to She Who Must Be Obeyed, who is of the Chinese persuasion, I have a good understanding of the entrepreneurial bent of the Chinese. So this morning's story in the LA Times about condoms seemed to hit the mark---no pun intended. It appears that an enterprising condom maker in Beijing is naming his two new products "Clinton" and "Lewinsky":

"We chose the name because we think Clinton is a symbol of success and a man of responsibility. And Lewinsky is a woman who dares to love and dares to hate," said Liu Wenhua, the company's general manager. "We haven't told Clinton about this yet, but maybe you could help us find him," Liu added. "We'd like to tell him how respected he is in China, so we can boost his confidence and help his career." Somehow the rationale seems tongue in cheek, but at least this company has gotten world press on their "new" product. And it may be more appropriate than the names the company had originally thought about: "First Night....18 Years Old....I Miss You."

Ah, the power of a brand name!

BTW, I have moved my primary blog to marketingbytesman....Be sure to syndicate that blog. See you there. Alain

Wednesday, September 21, 2005

Magazine Overload

In the last three days I've received some unique magazines that tell me that everyone is taking marketing quite seriously. The one from Faith Community Church out of Covina, CA is a slick called "Balanced Life" and is targeted to build membership at the church's Lake Elsinore branch. The church has over 10,000 members in SoCal and is adhering to the best in marketing from its website to magazine, PR, etc. In a marketing-driven world this makes sense. Marketing is indeed everything and even ministers are marketers.

Magazine #2 is CALSOUTH, a soccer magazine sent to my marketingbytesman jr., who's only 8...and obviously meant for the parents. Lots of info about soccer happenings as well as the usual ads for shoes, etc. What started out as a sports outlet for MBM jr. is quickly becoming a marketing platform with solicitations for soccer camps and instructions, etc. So it goes. We are indeed a marketing nation.

Not to be outdone, the U.S. Postal Service is also serving up its own magazine called Deliver. It's about marketing and, of course, case studies of how you can use the USPS to "deliver" the business. It's actually a good piece, somewhat basic but still of interest. Also back issues are available online.

NOTE: I MOVED TO MARKETINGBYTESMAN SEVERAL MONTHS AGO. PLEASE SYNDICATE THAT SITE ALTHOUGH I WILL ALSO REPLICATE THAT POST HERE. THANKS. ALAIN

Thursday, April 21, 2005

You Can't Go Home Again

Visiting the old marketingdriven.com blog is like trying to go home after you've been out in the world...everything looks different. But one thing that I noticed as I went through the archives was the continuous push I have had over the past couple of years to write, to think and experience marketing from a totally different perspective.

When I first started teaching at UCLA, I remember how difficult it was to try to explain something that I knew by instinct and did by rote. The value is that I was forced to rethink how I use language and how to communicate effectively. It's humbling.

So I'm home for a quick visit, remembering how I first started this blog and somewhat nostalgic about it. But I'm on the plane back to marketingbytesman because everyone has to move on. Won't you please join me?

Thursday, February 24, 2005

Where Are You?

Will all 36 subscribers to this blog through bloglines please stand up? Would love to have you visit and syndicate marketingbytesman. See you there.

Friday, February 18, 2005

Check out what's going on at my new blog marketingbytesman. Looking forward to seeing you there. Alain

Monday, February 14, 2005

I've moved to marketingbytesman and look forward to seeing you there. Alain

Sunday, February 13, 2005

Go to marketingbytesman, my new blog address, and read about the Penny Black Project, a Microsoft project to stop spammers.